Word: vinylize
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...with a new unitized-frame construction for its 24 models, pronounced tail fins, completely new body styling. Among the year's most unusual new models was Willys Motors' new four-cylinder Jeep Surrey, which has a brightly painted body, seats in candy-striped colors that match a vinyl-covered fringed top. The Surrey, priced at $1,650, is aimed chiefly at resort and vacation centers. Checker Motors Corp. this week brought out the Superba, a family version of its Checker taxi, with wide doors, sparse furnishings, optional jump seats so it will seat eight...
...rest of industry, U.S. Steel's scientists are studying the behavior of ores to make the most effective use of raw materials, working on special steels needed in rocketry and nuclear weapons, and turning out such new consumer products as aluminum-coated steel sheets for the automobile industry, vinyl-covered sheets in many colors for TV cabinets, wall panels, doors...
...cleaner, delivered via truck to any backyard in the land for as little as $2,000. From International Swimming Pool Corp. (1958 sales: $12 million) this year has come a line of pools built above ground. Priced from $2,995 to $4,995, the pools consist of a thin, vinyl plastic sheet stretched over a plywood-and-steel frame that is supported by a Redwood exterior. The pools, named after Company President Esther Williams, are movable...
...Vinyl Steel. U.S. Steel announced a vinyl-coated sheet steel intended to compete with stainless steel, anodized aluminum, porcelain-enameled steel, etc. in many furniture, appliance and automobile interior uses. The scratch-and stain-resistant vinyl coating withstands up to 30% stretching without separating, makes possible many new shaping operations. Price (on 24-gauge steel...
Magic Carpet. A new nonskid, weather-and mark-proof vinyl carpet will be put on sale by U.S. Rubber Co. Price...