Word: vionnet
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...buying models. They make up copies from this information, bootleg them as bona fide originals at greatly reduced prices. French law prosecutes style pirates relentlessly: 400 were once jailed in a single drive. The fight against piracy was led by an Egyptian named Trouyet, head of the house of Vionnet. He is described as "a horrible person, but smart...
...power as arbiters of the ultra-modern haute couture. They are not necessarily the most popularized, nor are they all heavily patronized by U. S. buyers. Regardless of who else might be included nearly every fashion expert would agree that in this group the following houses most decidedly belong: Vionnet, Lanvin, Augustabernard, Main-bocher, Molyneux and Schiaparelli...
...decide all of a sudden. The blessed event which now delights silk men really began last February when the U. S. style buyers found nothing to excite them at the Paris salons and bitterly said so, threatening never to come back. Oh, please come back next summer! begged Vionnet, Lanvin, Patou, Schiaparelli, Chanel, et al., and promised faithfully to have something that would surely start a U. S. fad, a wave of buying under the irresistible pressure of Fashion...
...Vionnet. Dressmakers concede to Madeleine Vionnet mastery of the art of fitting. She never uses linings in her gowns. Unexpected darts and seams, giving perfect lines to a dress, are the despair of copyists and imitators. In her salon of Lalique glass, with heroic figures of women in Vionnet models decorating the walls, mannequins display her triumphs of cutting and sewing. But before a gown leaves her shop, she marks it with her fingerprint, a safeguard against imitation...
...couturiers, last week, wandered the elite of Paris and of Paris visitors. But U. S. women of fashion need not despair because they were not in Paris last week. Let them but wait until fall and they will find the most classic models of Worth, the most daring of Vionnet's designs, reproduced in many a U. S. department store. Instead of paying $500 for a sports costume by Chanel, they will pay $200 or $300 for a replica of the same costume in a Manhattan shop. For Paris dressmakers have found no way to prevent copying of their...