Word: viral
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Dates: during 2000-2009
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McKinley is one of the leaders of an effort to do away with the frenzied activity and extravagant gift-giving of a commercial Christmas. Through a savvy viral video and marketing effort, the so-called Advent Conspiracy movement has exploded. Hundreds of churches on four continents and in at least 17 countries have signed up to participate. The Advent Conspiracy video has been viewed more than a million times on YouTube, and the movement boasts nearly 45,000 fans on Facebook. Baseball superstar Albert Pujols is a supporter - he spoke at a church event in St. Louis, Mo., to endorse...
...Many people strongly urge slow, low risk growth for educational institutions. Careful growth discourages $35 million salaries for investment-portfolio jockeys, helps restore balance between the liberal arts and the sciences, and minimizes steep budget fluctuations (leading to better departmental planning and reducing cuts). Most importantly, it controls the viral hunger for ever-larger returns on capital—a hunger that subverts the university’s critical search for a “veritas” that cannot be found in the marketplace...
...concept that was able to go viral very quickly. A year after we had set up Freecycle.org we had a million members. Today we move 24,000 items a day, helping everyone from a 92-year-old man who collects bike parts so he can rebuild bikes for children to a kid who has set up an orphanage for unwanted guinea pigs...
...some $20,000 from his truly ridiculous Keyboard Cat video. The graphic designer in Spokane, Wash., digitized old VHS tapes of his cat, Fatso, "playing" a keyboard, a low-tech feat achieved by manipulating the cat's paws from underneath Fatso's shirt. Since the Keyboard Cat video went viral in February, the original has had nearly 3.8 million viewings, with millions more for the remixes. (See videos that have cashed in on the YouTube effect...
Still, some viral stars, like Tsui, are proceeding with caution. ("I would like to eventually be known as more than just that guy on YouTube," he says.) For two years, Irena Schulz has been fielding media offers for Snowball the cockatoo, whose Backstreet Boys dance has been seen nearly 3.3 million times. The former molecular biologist in Dyer, Ind., chooses shows for her bird carefully and has drafted legal agreements to make sure he'll be portrayed in a positive light. But despite appearances on The Late Show with David Letterman and Good Morning America, she says viral videos aren...