Word: viral
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Dates: during 2000-2009
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...Pfizer's maraviroc, one of the two new compounds described this week, steps in just after HIV has successfully bound to a healthy cell; called an entry inhibitor, it blocks the virus from entering the cell and integrating its viral genetic material into the host cell's genome. In a study of more than 1000 patients who had developed resistance to at least three of the four ARV classes, twice the number of patients given maraviroc versus those taking placebo enjoyed undetectable levels of virus after eight months. The results were enough to convince Pfizer to apply for approval...
...days and nights in the run-up to Christmas, was booked solid before it even existed. More than 11,000 lunch and dinner slots in a candlelit winter wonderland, complete with snow-dusted pine trees, were filled by Nov. 1, thanks to an October spot on YouTube, a viral e-mail campaign and word of mouth. It helped that the Reindeer's creators, Pablo Flack and David Waddington, who also helm an East End venue called Bistroteque, are particularly plugged in. A former fashion student turned restaurateur, Waddington studied at Central St. Martins alongside Giles Deacon (he designed the Reindeer...
...Venerating Virgil Re "Virgil Goes Viral" [Jan. 22]: as a high school Latin student, I am thrilled to see the classics getting recognition in new translations, histories, biographies, movies and TV shows. While the classics have been a key part of "proper" education for centuries, they have been somewhat forgotten by our modern culture. The evidence of this negligence is seen in dwindling enrollment in classics courses and, most unfortunately, dwindling funding for classics programs and the students enrolled in them. The classics are a key to how our civilization was shaped. I hope that people remember all aspects...
...Among the politically semi-aware, screeds like these are the new chain mail. Their viral propagation makes them an incredibly powerful means of preaching to the choir...
...customers for help. The company had planned to keep a tight lid on details about its planes until tickets went on sale. That strategy is history as the airline seeds websites like YouTube, Flickr and Digg with stories, pictures and video, hoping to gin up the sort of viral, user-generated movement that--we are told--now shapes our world. "We want to say to the consumers of America, this is what you're missing," says Reid...