Word: viral
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Dates: during 2000-2009
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...comedies are supposed to grow their audience, not scare it away. But Brüno had the weekend contours of a gross-out horror movie: the fanboys rush in on Thursday night and Friday, severely depleting the universe of potential customers. Chalk that up to word-of-mouth, viral and virulent. "If you're tweeting," marketing consultant Gordon Paddison told Sharon Waxman of the Wrap, "and people are catching that live and they're out at drinks and were planning on seeing the movie tomorrow - that hurts...
Hokestraisameme bears more than a passing resemblance to absurdist viral classics like icanhazcheezburger.com and failblog.org. And that's no accident: all three, as it turns out, are the domain of Seattle-based meme guru Ben Huh, 31. One of his staffers sent him a link to Hoekstra's original tweet, Huh says, and as the responses started flowing in he immediately saw meme potential in Hoekstra's juxtaposition of the horrific and the banal. "You can't really explain why it's funny, but it is," he says. Huh has not yet heard from Hoekstra, but he expects the congressman...
...Read a Q & A about viral trends and the Internet
...studying the Internet and viral trends, and you claim that everything moves too quickly. Isn't writing a book about that sort of counterintuitive? That is the paradox. While I was writing the book, I had to be constantly thinking about what a reader two years down the road would find funny and interesting. I think the lag time works because what I'm trying to get across is that we get so drunk with excitement about the little trends and stories that flit through our lives, but if you look at them in retrospect even a month down...
Like what? YouTube and Facebook are obviously giant winners. They're platforms through which viral trends are passed. They used to say that the people who got rich in the gold rush were the people who sold the tools and the shovels. That was true of the first dotcom boom, and it's true...