Word: viral
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...nature of the product will make Maclaren's task even harder. "Anything relative to child safety tends to be off-the-charts viral," says Pete Blackshaw, a brand consultant for Nielsen Online. According to Blackshaw's data, new mothers are three times more likely than others to use social media and start blogs. "Given the higher order of sensitivity, parents are much more diligent," says Blackshaw. "They want to talk to friends, family and even strangers about their decisions. They'll go the extra distance...
...Chickenpox is an acute, generalized viral disease. It is one of the most easily communicable of diseases, especially in the early stages. The virus is spread from person to person by direct contact or through the air (via respiratory secretions or airborne spread of secretions from the chickenpox lesions). The usual incubation period is 13 to 17 days. Initial symptoms may be sore throat, fever, headache or other viral like symptoms. These often occur a few days before the rash, which traditionally starts on covered parts of the body (chest or trunk...
...risk factor in severe cases of seasonal influenza. "A lot of us are puzzling over this, because this is not a trend with seasonal influenza in the limited studies that have been done in that area," says Louie. "It may be that H1N1 does cause more aggressive viral pneumonia, and some pathologic studies suggest this [H1N1] virus does have an affinity for receptors in the lower lung, but nobody really knows...
...Garone says the mustache's retro appeal helps make Movember the ultimate viral campaign, dubbing the Mo Bros "walking billboards" for their cause. This allows the organization to operate on a razor-thin margin, spending next to no money on marketing. It's impressive considering the average age of the Movember participants is 31, an age group not known for being charitably inclined. "When you don't normally rock a mustache, people ask you about it and it opens up conversations," Garone says. "A large part [of our success] is through this incremental word of mouth...
...sock protecting a probe atop the rocket's nose. The yank cleared the probe, but the sock caught on something at the top of the rocket, something an amused NASA spokesman later insisted hadn't occurred in 500 practice runs. It took nine minutes of mostly close-up, viral-video-quality tugging before the dangling sock released, even as engineers debated whether the snafu amounted to a launch-canceling problem. (See pictures from the Mars space lander...