Word: viral
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...Every public figure - athlete, pundit, actor - now has two audiences: the one he or she is addressing and the one that will eventually read the blogs or see the viral video. A few have adapted, like Stephen Colbert, whose routine at last year's White House Correspondents' Association dinner was decried by attendees as rude and shrill - but made him a hero to his YouTube audience. Imus, a 30-plus-year veteran of radio shock, seemed to underestimate the power of the modern umbrage-amplification machine. The day after his remarks, Imus said dismissively on air that people needed...
...battery works as a commercially viable product, that alone could qualify Belcher as a climate-change hero, but her vision is green in other ways as well. Conventional batteries generate a lot of waste during manufacture, and they're a disposal nightmare. But a viral battery essentially grows itself, using water as a solvent, so there's practically no waste. And since much of its relatively small bulk is organic, the battery is partly biodegradable...
...VIRAL POLITICS...
Anyone who watches news or comedy or viral videos or listens to XM radio on a Treo, mobile phone or PC knows that MobiTV has been making waves. Just after its co-founders conceived the start-up's objective seven years ago--to solve the problem of large-scale, global data transmission on mobile devices--a eucalyptus branch fell outside Phillip Alvelda's Oakland Hills home, where the three sat brainstorming. The tree smashed his hot tub. Alvelda, a physicist, can probably explain the energy wave given off. But he could not necessarily say what triggered him and Paul Scanlan...
...tackle HIV where it hurts the most - by blocking the integrase enzyme, which the virus uses to insert its genes into a host cell's genome and hijack the machinery to churn out more copies of itself. Called isentress, the experimental agent helped 75% of patients reduce their viral load of HIV to acceptable levels, compared with only 40% of patients given placebo...