Word: viral
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Bogusky, this kind of "buzz," or "viral," marketing is advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose...
...with bird-flu symptoms, and his son has recovered.) The human-to-human transmission "is a nonsustained, inefficient, dead-end street," says Dr. Klaus Stohr, head of the WHO's influenza team. By the weekend, scientists at the U.S. Centers for Disease Control and Prevention were still studying the viral samples, trying to determine whether the virus had mutated significantly?or worse, reassorted with a human flu. The latter would be alarming, notes WHO avian-flu expert Dr. Hiroshi Oshitani, but it wouldn't automatically mean the virus had hit upon the right combination to start a pandemic...
PESTER POWER. Tweening. Viral marketing. Juliet Schor, a psychiatrist and economist, exposes the multibillion-dollar advertising schemes aimed at America's kids in Born to Buy: The Commercialized Child and the New Consumer Culture. TIME met with Schor...
...virus, as was the case with most of them, researchers would easily see evidence of unchecked infection in the cell lines. But about 1,000 compounds seemed to slow the virus, and 104 of those all but stopped infection. It stood to reason that those compounds were hitting the viral genetic pathways that were most important for infectivity...
...With help from their collaborators at the Aaron Diamond AIDS Research Center in New York, Kao and his colleagues discovered that one of 104 compounds inhibited a kind of viral processing inside the cell, six inhibited viral replication and 18 seemed to prevent the virus from entering the cell in the first place. (Kao says further work will be needed to figure out which viral genes the remaining 78 compounds affect. One of them seems to affect both processing and replication.) A number of these compounds could form the basis for promising anti-SARS drugs, and HKU plans to begin...