Word: viral
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...some justification for dragging its feet. Open access, it argues, could lead to hacking and - gasp! - spamming, and it rightly assumes that one of the things its 90 million registered users (who exchange 651 million messages a day) cherish about IM is that it's unadulterated by the viral threats and cybercrap that litter their traditional e-mail accounts. AOL's proposal, besides being in the play-nice-with-Washington mold that Microsoft eschewed to its peril, has the added advantage of being utterly theoretical for the foreseeable future. Said IETF co-chairman Vijay Saraswat, whose group has been mulling...
...colossal bummer about this new digital democracy: you probably need more money than ever just to tell people where to find you. The only way the do-it-yourselfers can get themselves noticed when they're up against the giant marketing power of the studios is through viral marketing--which works if your stuff gets people so excited that they e-mail it to two friends, who each in turn e-mail it to two friends, who each e-mail it to two more friends. This works particularly well for a new art form that's blossoming...
Dizziness can usually be traced to the body's master balance system, the semicircular canals located in the inner ear. This delicate and complicated stabilizing mechanism can be disrupted by everything from viral infections to structural injuries--as well as the slowed reflexes and lowered blood circulation that are a natural result of aging. Nothing can be done about that...
...marketing. It talked up Aguilera's music in news groups and on message boards. "We'd come back in a couple of days, and we'd hear people talking about the artist," says Ken Krasner, head of Electric Artists. "It's kids marketing to each other. We call it viral marketing." The company also hired Aguilera's biggest online fans to keep promoting her work on the Internet in exchange for free concert tickets and other goodies. "We didn't break Christina," says Krasner, "but we helped accelerate the process by putting the music in the hands of kids...
...only is it a cool idea for a dating program, but it also is a fantastic marketing program," Yagan says. "Because of the way it works, it spreads in a viral fashion...