Word: virality
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...these genes and the viral vectors used in the process can cause cancer, so this system is not ideal for clinical...
...midnight shows in 16 college towns, Oren Peli's haunted-house thriller expanded on Friday to full playdates at 159 venues and scared up a phenomenal $7.1 million. That's $44,475 per screen, making this the highest-ever average for a medium-size release. Paramount Pictures' clever viral media campaign helped, but credit the movie's breakout status to old-fashioned word of mouth and newfangled word of thumb. Twitter strikes again. (See 10 ways Twitter will change American business...
Beyond the viral ingenuity of the marketing, what's cool about PA is that it's not just a fun thrill ride; it's an instructive artistic experience. A horror-movie revisionist, Peli follows a less-is-more strategy. He knows that waiting for the big scary jolt does more damage to the nervous system than getting it. The tension builds slowly, as the apprehensive Katie, a student, and the skeptical Micah, a day trader, feel the first emotional tremors. The movie keeps us in its grip because we never leave the couple's haunted property and because...
...Overall, however, interest in how best to address a viral onslaught is intense, says Mavity, noting that inquiries from businesses of all sizes about his firm's free webinars on workplace-related H1N1 topics have increased "tenfold" since the summer. (See which businesses are bucking the recession...
...with a mild outcome far from a lock, a slew of other researchers with Harvard ties are investigating the vaccines and viral pathology necessary to combat the virus if outbreaks balloon into an epidemic and grappling with the question of how government leaders should handle the worst-case scenario...