Word: virality
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...seemingly ineffective vaccines appeared to work together. Another mystery was that the people who became infected with HIV developed roughly the same amount of virus in their blood whether they got the vaccine or the placebo. Typically a protective vaccine would lower a patient's so-called viral load, a criterion that physicians use as the main indicator of HIV infection. The outcome of the trial of RV144 suggests that scientists do not fully understand what constitutes a successful immune response to the AIDS virus...
...Jonathan Weber, a professor of communicable diseases and an HIV expert at Imperial College in London, says the consistency of the viral load across the placebo and vaccine groups was not a surprise. "It's a fair assumption that this vaccine works through antibody production," he says. "We've known for years that antibodies don't seem to affect the course of an HIV infection. Antibodies can be preventive, but they can't modify the disease...
...sent; now there are more transmitted every day than there are people on the planet. In the time it took for toddlers to turn into teenagers, we decoded the human genome and everyone got a cell phone, an iPod, a GPS and a DVR. As the head-spinning viral video "Did You Know" informs us, the top 10 jobs in demand in 2010 did not exist six years ago, so "we're preparing kids for jobs that don't yet exist using technologies we haven't yet invented...
...their fight to protect animals, they have done everything from hurling paint on old women wearing fur to distastefully comparing chicken farming to Nazism and the Holocaust.With the rise of ubiquitous internet media though, PETA has refocused their attack on the mediums with the highest hit count: pornography and viral videos.Whether the cause be “Don’t Wear Fur” or “Don’t Eat Meat,” PETA has decided that one way they can get people’s attention is by showing pictures of naked women...
...Walmart sees an opportunity. Stores are chock-full of scrapbooking material, baskets and yarns. "Look, they're selling the stuff that accounts for 80% of Michael's business, at 20% of the space," says Flickinger. "It's very hard for any company to compete with that." (Read "That Viral Thing: People of Walmart...