Word: virality
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...laid-back satanic cult") have appeared during prime time on such cable stalwarts as ESPN, Comedy Central and CNN, becoming so ubiquitous that everyone from Jay Leno to a gazillion people on YouTube is talking about it. Just Google "Cult of the Snuggie." (See the top 10 viral videos...
...features a bevy of instantly recognizable faces (Moore, Kutcher, Cameron Diaz, Sean "Diddy" Combs), some you-look-familiar faces (Joel Schumacher, Kenna, Bryce Dallas Howard) and some, well, pretty forgettable faces (Kevin Zegers, Brittany Snow, Matt Dallas). And while we're on the topic of star-studded, Obama-themed viral videos, this latest one sports a serious lack of Jonah Hill...
...viral videos...
...Which raises the question: What is Nancy Pelosi doing pranking America? In a nutshell, her handlers know a Rickroll video has a far better chance of going viral (and being written about here, for instance) than a generic "Welcome to Congress on YouTube" video like this one. In that respect, it reflects relatively sophisticated understanding of how the modern Internet works for an elected public official. The Rickroll "video was aimed at attracting more attention to the YouTube channel for Congress," admits Pelosi's press secretary Drew Hammill. (The new YouTube channels launched Jan. 12 pull together all the various...
...TIME's Top 10 Viral Videos...