Word: virality
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...Souza’s approach to HIV research is unique because she uses structural biology. Her research focuses on the first step of the viral life cycle of HIV—the process of reverse transcription—in which the virus changes its genome from...
...make money, Technorati markets itself as a viral focus group, where product managers can go to discover what consumers are writing about a product or service. "They can't ask questions, but they can listen in," says Sifry. Paying advertisers can buy sponsored links, which encourage Technorati visitors to check out what bloggers are saying about something, like the movie Fast Food Nation, featured in a recent sponsored...
...They say all politics is local," Fox says in the ad. "But that's not always the case." Not anymore. Once politics goes viral, there's no cure...
...that attention not only made the Fox ad the most-watched video on YouTube last week but also raised the viral-video site's political profile. For all the hype over "The YouTube Election" (as the New York Times dubbed it), Web video has not proved to be a persuasion tool. It is an opt-in medium: you have to seek out videos or click on an e-mail link, whereas TV ads crawl through your cable line and hunt you down. In the partisan world of political websites, there are few undecideds; we are not exactly a society...
...Last July, an Amazon.com page announcing the new novel appeared with a description written by the author. After blogs started buzzing, the notice quickly disappeared. Was it viral marketing? A hoax? No one is saying...