Word: virality
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...take it,” Yokoe said. “The drugs do have [a] shelf-life, which is about five years.” In addition, Yokoe said that the costs of stockpiling may be prohibitive for private citizens, and that overusage of the drug could increase viral resistance, rendering Tamiflu ineffective. While it makes sense for federal governments to purchase the medication in large quantities, she said, it is still unclear whether private institutions like Harvard should stockpile the drug. UHS is not the only body in the University considering the ramifications of an influenza epidemic...
Guan, 43, who was born in mainland China but is chiefly based at the University of Hong Kong, is a human early-warning system in the shifting viral landscape of southern China and now southeast Asia, where bird flu has been endemic since the end of 2003. Although Beijing is traditionally secretive about disease within its borders, Guan's network of mainland Chinese contacts and his secondary position at Shantou University in Guangdong province have helped his team gather biological samples from more than 100,000 birds in the region over the past five years, more than any other scientist...
...program is small--some 150 women have enrolled so far, and there are places for only 50 more. But teaching pregnant women about the need for good nutrition while carrying, and giving those with low viral counts antiretroviral drugs to make them healthier have produced encouraging results: only 8 of the 118 children born so far have tested HIV-positive, a sharp drop from the standard...
...were hospitalized last week with symptoms of the disease, and China's health chief said the country would seal its borders if it found even a single case of human-to-human transmission. India and Taiwan have declared they intend to make generic copies of the anti-viral drug Tamiflu to be sure of having enough. And authorities elsewhere are going on alert. Romania began vaccinating poultry workers and residents of the Danube delta. Quarantine officials in the U.K. suspected an imported parrot was carrying the h5n1 virus, but it died before it could infect local birds. In Africa...
...consumers. Don't expect to see M5s in grocery stores; they're much too hip for that. Instead, Coke will try to position the new bottles in fashion magazine layouts and even license the designs for clothing boutiques. A music video will accompany the release of each bottle, a viral-marketing tactic the company thinks will lead to widespread--albeit selective--exposure...