Word: virality
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...YouTube and viral marketing campaigns, it was only a matter of time before independent filmmakers came to realize that cutting the middleman out of the process is sometimes the best way to guarantee large audiences see their works. This is especially true at a time when funding from studios has been seriously hit by the recession - just as it was on the way up. "The last 10 years has been a renaissance period for independent filmmaking and there has been more money coming into production for films than in any other decade in the history of film," says Jonathan Wolf...
Brass and Elledge said that they next seek to determine how IFITM works in preventing the flu. For now, the discovery of these native anti-viral proteins may bode well for the battle against influenza...
...latest study of an Australian H1N1 vaccine, a shot that is also distributed in the U.S., shows that a single dose containing the same amount of viral protein as two doses combined, can produce enough flu-fighting antibodies in nearly 93% of youngsters immunized. "The single-dose response is substantially better than responses to seasonal flu vaccines of past years," says Terry Nolan of the University of Melbourne, the lead author of the study. That's good news for parents and public health officials, particularly in light of the fact that about half of U.S. children never get their second...
...results suggest that one shot of the lower-dose vaccine may generate just as many flu antibodies as the two shots U.S. children currently receive, each containing 7.5 mcg of viral antigen. The findings could factor into discussions that health officials have as they make up recommendations for next year's flu season. Having children get immunized only once, rather than twice, may help increase the percentage of kids who are protected against influenza...
...Read "YouTube Effect: Making Money from Viral Videos...