Word: virality
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Since July, Tsui's medley of Michael Jackson hits has been viewed more than 2.4 million times - but he hasn't made any money yet from that music video or any of the others he and a classmate have produced. Like many viral sensations, he is suddenly trying to navigate a maze of advertising offers, promotional deals and legal issues in the hopes of making a (typically small) fortune from Internet fame. (Watch Sam Tsui explain his YouTube success...
YouTube stars need to move quickly. This is not only because online attention spans are so short but also because viral videos have spawned a subindustry of viral vultures. Clips get downloaded and reposted without permission, and there are sites that specialize in selling T-shirt designs within hours of a video's meteoric rise on the Web, making money the original stars never...
...truth is, you don't really play Mafia Wars; it plays you. It rewards you lavishly for doing next to nothing and for propagating its viral spores further and further into your social network, thereby perpetuating its existence. In fact, Mafia Wars isn't so much a game as a parasite: it lives in the petri dish of the social-networking sphere and feeds off your attention. Try to quit, and it begs and bribes you to fall off the wagon again. It's just a game, but it's like the real mafia in that one respect: just when...
...Democrat Alan Grayson and Minnesota Republican Michele Bachmann. Once upon a time, their junior status in the House of Representatives, with its 435 power-hungry politicos, might have confined them to their cramped offices and after-hours speaking time on C-SPAN. Instead they have turned outrageous utterances into viral sensations on YouTube. Tapping into the partisan fervor surrounding health-care reform, Grayson and Bachmann have built national profiles and become the darlings of their respective ideological camps. And though they represent polar political extremes, they have followed a similar three-step formula for making a name in the 111th...
...Internet. The White House was forced to respond, condemning Bachmann in a blog post--which played exactly into her hands. In another speech she speculated that Democratic reforms would deny health care to the ill. "So watch out if you are disabled!" she blared. Just like that: another viral...