Word: virgin
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...Sundance different for you now that, thanks to The 40 Year-Old Virgin and Capote, people recognize...
...Virgin America is in a frenzied, last-ditch effort to get the DOT to change its mind, so the airline is turning to would-be customers for help. The company had planned to keep a tight lid on details about its planes until tickets went on sale. That strategy is history as the airline seeds websites like YouTube, Flickr and Digg with stories, pictures and video, hoping to gin up the sort of viral, user-generated movement that--we are told--now shapes our world. "We want to say to the consumers of America, this is what you're missing...
...Virgin America is also taking a page from the playbook Southwest developed during the years it spent trying to repeal the Wright Amendment. That bit of legislation was roundly criticized as anticompetitive for keeping Southwest bottled up at Dallas' Love Field--and as less of a threat to American Airlines' fortress hub at Dallas--Fort Worth International. Virgin America's planned rally website, letVAFly.com uses the same technology Southwest did to link consumers wanting to complain with legislators and officials--especially those in California, since Virgin America is based outside of San Francisco...
Reid insists that the law doesn't need to change to get Virgin America flying. Last fall, the Bush Administration sought to loosen foreign-ownership rules, which ostensibly exist for national security but which critics see as another case of protectionism. U.S. carriers themselves have benefited from foreign funding, especially during the industry's regular downturns. But the last thing domestic carriers want to see is another snazzy, low-cost competitor à la JetBlue. Any hope that the Administration will change the foreign-ownership rule is gone, partly because of political fallout surrounding a Dubai company's attempt...
Despite its conviction that it complies with existing regulations, Virgin America needs to rejigger some fairly major aspects of its corporate and financial structure--and then hope the DOT reconsiders. Meanwhile, the industry's other big regulator, the Federal Aviation Administration, has cleared Virgin to fly. The company has also hired enough employees, including dozens of pilots and flight attendants, to actually run an airline--if, that is, they're allowed to take...