Word: virginally
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...came into being with a new attitude, new planes and a new concept of service. What perfect takeoff timing for a carrier that is trying to bring pleasure and even style back to flying. JetBlue is low-price and all-coach, like Southwest Airlines, yet hip and sassy, like Virgin Atlantic. In the air, JetBlue offers the plush seats and satellite TV; on the ground, it offers hyperefficiency and--are you ready?--candor about delays. You could call it the antiairline...
JetBlue's marketing is another radical departure. The carrier aims its product at the frugal yet style-conscious consumer. "We want that 'aspirational' audience," says Gareth Edmondson-Jones, the airline's spokesman and one of many employees who came from Virgin Atlantic. "We see our customers as the same ones who can afford more but shop at Target because their stuff is hip but inexpensive." That kind of thinking drove decisions like JetBlue's choice of leather seats instead of the less expensive cloth. "It's a nicer look, a better feel," says Neeleman, in full salesman mode. "Of course...
Everyone calls him Stelios. It's part of a strategy inspired by Richard Branson, founder of Virgin. The idea is to become a populist icon behind a brand that is expandable to any number of consumer businesses. Populism is good for business, though a little odd for the billionaire son of a Greek Cypriot shipping magnate who spends his weekends in Monaco. Stelios started in his dad's business of oil tankers but became famous with easyJet, a no-frills airline modeled on U.S. carrier Southwest Airlines. EasyJet now flies to 18 cities in Europe; its planes are more than...
...planting these victims to look heroic GARETH FOX Brit beats the competition to spend a night in a dog pound. Inspired, he vows to win the next contest. The prize? A week in a dirty car trunk RESHMILA SHAKYA Four-year-old girl is named Nepal's virgin goddess?gets a third eye, a chariot and is revered by thousands. What, no decoder ring? Losers ROWAN ATKINSON Mr. Bean creator crashes his Aston Martin into a wall. Sits with a disconsolate expression wondering when Harrison Ford will show up BORIS BECKER Tennis maestro must pay child support after siring...
...stripper Bambi Kellerman, who believes that "racism is easier to catch than AIDS." In between characters, Uys tells sobering stories from the AIDS frontline: of schools that refuse to install condom-dispensing machines because they don't want to encourage sex; of the urban legend that raping a virgin cures the disease. The son of a German-Jewish mother and an Afrikaans father, Uys, 56, began his career as a playwright in the early 1970s but found his work banned. Undeterred, he donned a frowzy dress and created his famous alter ego, Evita Bezuidenhout, the saccharine-sweet wife...