Word: virgination
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...huge silver ball slides ever so deliberately down the pulsing neon face of a building in Times Square, and off leaps one of the world's most wildly imaginative entrepreneurs. It is Richard Branson, the raffish British tycoon who has splashed his company's Virgin logo on everything from airlines to a bridal service. The occasion: the opening of a $15 million, biggest-anywhere, 75,000-sq.-ft. new Virgin music-and-entertainment megastore...
...duck in the land of mad cows. He belongs in the U.S., the wellspring of genius entrepreneurs and shameless hucksters alike, which is why the flashy Times Square stunt is a perfect way for Branson to signal the next phase of his U.S. expansion. Says Ian Duffell, president of Virgin Retail Group in North America: "We've planted our flag here...
...music-and-entertainment store is a dare to U.S. competition. Four other stores are planned for New York. Along with five now operating in California, they will give Virgin 64 of these new-wave entertainment centers in 12 countries. There are plans for 30 more in the U.S. by 1999. Next week Virgin Atlantic Airways, Branson's iconoclastic transatlantic carrier, adds the lucrative Washington-London route to its expanding U.S. service. Virgin Publishing is poised to snag American book readers. In Europe, Branson is starting up a cut-price airline, Virgin Express; he's part of a group taking over...
Floating high over the Times Square store is a 40-ft. sign for Virgin Cola, a somewhat odd ad placement as the product isn't sold here. But that's going to change too. Branson's Virgin Cola company is going to take on American icons Coca-Cola and Pepsi-Cola on their home turf, beginning in July. This is a plan that most marketers would pronounce foolhardy--if only it rose to that level...
...only taken one course in organizational behavior...so as far as I was concerned, I was on virgin territory," he says. "So I relied basically on listening. I just listened to many people and tried to extract the main principles. I [worked according to] trial and error, and through the advice of [Professor] Hackman, I was able to minimize the errors and improve the organization." Ben-Shachar's conclusions yielded "substantial changes" in the organization and, he says, "they were successful...