Word: virgines
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Branson is realistic about his cola challenge. "I suspect it will be in my children's lifetime--maybe even my grandchildren's --before Coke becomes second player to Virgin in America." Virgin at least won't be underdistributed in its first U.S. market: in Pennsylvania 500 Supervalue Beverage stores will peddle...
...Virgin's megastore expansion, on the other hand, reflects Branson's strength: an ability to take a consumer's experience to another level. The timing is terrible. Retail record sales in the U.S. slumped last year for the first time in a decade. Yet Duffell, the North American boss, says Virgin megastores are entertainment centers that will attract big audiences because they are so profoundly different. Certainly, calling Virgin a record store is understating the place drastically. The Times Square outlet boasts 250 listening posts and four Sony cinemas, inlaid-marble floors and an artist's replica of Michelangelo...
...John le Carre, James Baldwin and Vanessa Redgrave into contributing articles or being interviewed. Student was short lived, largely because the young proprietor spotted, in the number of ads for mail-order records, a demand among young British music lovers for cut-rate disks. Mail order led to the Virgin name (they were young and inexperienced) and a small store, which led to the Virgin record label, which led to more than 100 companies with 11,000 employees in 17 countries...
...dressed in a bunny suit? He admits he will do almost anything to advance his companies. It's an act that plays well, and compared with the standard model overstuffed British executive--well, the comparison just isn't fair. Sir David Frost, the transatlantic television personality and partner in Virgin Radio, says, "Richard has always presented himself as a rebel against the Establishment, although now he is an establishment...
...there no dark side to this fun-seeking tycoon? Just try competing against him. Within weeks, his new European airline--no-frills Virgin Express, owned with City Hotels--will shake up the high-altitude Continental-fare structure, cutting some prices as much as 50%. Says Branson: "We'll give the major airlines in Europe a proper run for their money...