Word: virginia
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Dates: during 1960-1969
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...dreams have always had a regional distribution in the South: Virginia and Tennessee seem to fit the Hospitality pattern well, while Alabama and Mississippi have to be the natural haunts of the lurking Klansmen. Southerners, of course, are aware of this. And those in the Deep South respond with an even more aggressive Southern Hospitality than the kind Virginia dispenses with quiet confidence. And so it is in Alabama and Mississippi that the Southern schizophrenia--the simultaneous existence of the two myths--is most apparent...
...Humphrey's desperate problems, there are a few signs that Nixon's lead is not unassailable. Nixon him self is losing votes to Wallace. He is particularly concerned because the Alabamian has become his "major competitor" in such Southern "perimeter" states as Kentucky, Virginia and Florida. "I'm getting 95% of the Republican vote," says Nixon, "but I'm not getting enough of the Democratic vote. That's where Wallace is hurting." To avoid building up the Alabamian, Nixon last week rejected a three-way debate among the major candidates. "I still think the best...
...York City-based Mutual Real Estate Investment Trust ($1,000,000), which owns apartment buildings in New York, New Jersey, Illinois and Virginia. The company has had a hard time raising capital for expansion because of an aggressive policy of integration in its units, most of which are well removed from heavily Negro neighborhoods...
...area, the new brand rapidly gathered 1½% of all sales; additional cartons had to be shipped in by air. Since 1% is considered a good share of the market for any brand, Philip Morris decided to skip the two more months of planned testing and go with Virginia Slims nationally...
...Virginia Slims live up to their name by being longer and thinner than most. The new cigarette is 23 mm. in circumference v. 25 for most cigarettes. "It's the esthetics that are important," says Philip Morris Vice President John Landry. "A girl has to feel comfortable holding it and smoking it." Leo Burnett Co., the ad agency, intends to pitch them to the emancipated woman, who, along with the right to vote, can now have a cigarette made for her. "You've got your own cigarette now, baby," cool TV commercials for Slims. "You've come...