Word: viroqua
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...building is cold. No voices get in or get out. You can't hear anything," says tourist Joseph Lyman, gazing up at Columbine's brick facade and sealed windows. Lyman, a teacher from Viroqua, Wis., came by last week after attending an education conference in Boulder. He adds, "The town is so clean-cut and sterile. Did anyone ever wonder about the dark side? There are so many things you have to be out of touch with before something like this can happen." Lyman asks, "When do you notice? When it gets to your town...
Stone talks about finding special merchandising niches not occupied by Wal- Mart, about improving service, extending store hours. Within the growing network of frightened storekeepers, the town of Viroqua, Wis., is held high as the David that successfully fought Goliath with community promotion, searches for new businesses and government help. In Sanford, N.C., Richard Lawrence took Stone's counsel and began to cruise the Wal-Mart that opened in January, comparing prices and merchandise in his store, Mann's Hardware, a town fixture since 1927. He became more competitive in gifts, paint and hardware and reopened an industrial-supply line...
...sprawling campus of the Air Force Academy at the foothills of the Colorado Rockies, the cadets savor their new status. Says David Tubb, 19, a freshman from Viroqua, Wis.: "My friends are envious. They think I've got a lot going for me." Agrees Classmate Richard Kobor, 18, of Syracuse: "Everyone looks up to you. People call you sir. The military...
...Viroqua, Wisc., Bartender Art Jacobson took down one of his humorous wall mottoes, designed to discourage noncash customers, which read: "Liberal credit extended to all 80 years of age or over when accompanied by a parent." Two elderly men had just walked out without paying for their drinks, one saying, "I am Nels Bjerke, just turned 80 six months ago. This is my father Gundar...
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