Word: virtual
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Dates: during 2000-2009
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...long tail as a theory is most persuasive in explaining how companies selling more products with lower demand can easily compete with (or even surpass) those solely dependent on hits. Amazon.com founder Jeff Bezos was the first retailer to deploy that new business model online. Amazon's virtual inventory of 3.7 million books dwarfs the typical Barnes & Noble retail store, which carries about 100,000 titles. The vast majority of Amazon's books may sell only a few thousand copies, but the 3.6 million less popular books not carried by its rival account for 25% of Amazon's total book...
...will brands vie for consumers' attention? For a taste of the future, tap the words Axe Feather into an Internet search engine. Any number of the results will take you to a page featuring an attractive young woman, clad in skimpy red undergarments, lying on a bed. Move the virtual feather with your cursor to tickle various parts of her body to get her to sneeze, giggle or writhe. Created 15 months ago by Dare, a London digital ad agency, for Axe, a line of Unilever grooming products for young men (called Lynx in Britain), the ad has captivated...
...British clothing retailer Ben Sherman is rolling out a campaign in June within the new PC and Xbox game Test Drive Unlimited. Not only will players see Ben Sherman billboards scattered throughout the game, they'll be able to visit a virtual store where they can "buy" clothes. In its real shops, the retailer is setting up pods so customers can play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged...
...regime last week continued its crackdown on protesters, at right, who have been rallying against the government's decision to seek discipline for two judges who alleged fraud in last year's elections. Hundreds have been arrested, including Bit Bucket scribe Alaa Abdel-Fatah, who has become the agitators' virtual poster boy. Jailed on May 7, he blogs by passing notes to his wife, who posts them. His mood is surreal--"no feelings or emotions"; he hasn't joined other protesters on a hunger strike; and the jail has hundreds of cats. He is being treated well, he says...
...Erik Hauser of Swivel Media, who developed the game, was to find a way to engage kids' attention. "They're used to instant messaging, instant gratification and instant pudding. We had to find an approach that wasn't dry or static." Players travel around a fantasy world, plunking down virtual cash at the mall or a car-rental agency, and earn spending money at any of the island's seven virtual ATMs by taking quizzes (after a brief tutorial) on such real-world fundamentals as credit, auto loans and online banking. Sample question: What does APR stand for? a) account...