Word: virtually
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Dates: during 1990-1999
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...unlimited use should cost roughly $20 a month. Once you're online, spend some time browsing the Web to get a sense of how other businesses are presenting themselves. Try buying something like a book or a CD online to see how the process works. Stake out your virtual competition; remember once your business is online, your old nemesis down the block will no longer be your only rival...
...what you want to do with it. Some small businesses are satisfied with e-mail only--it's extremely cheap and opens a new form of communication with customers and suppliers. Others prefer to provide a little information like phone numbers and an address in a kind of virtual yellow pages. A website can be the equivalent of a single page or a thick magazine. A brochure-ware website, for example, holds roughly 10 megabytes of memory or enough space for, say, a page or two of photographs of the store along with a little description...
...Naming your website after your company or using a catchy phrase can be the difference between success and failure. Make sure you own the name, not the provider, in case you want to change services. Will the provider register your website with search engines that guide consumers to your virtual store...
...expensive. Many companies will include this, along with calculating taxes and calculating the weight of merchandise free. When someone buys fish from Hanson, all he has to do is pack orders into boxes. Charges, including taxes and shipping, are already credited to his bank account. How about a virtual shopping cart, to which the customer can add additional purchases? Using the cart, the shopper can calculate the total bill at any point on the electronic expedition. Most businesses will throw this in with one of their plans, but small businesses might want to make sure it's in the plan...
...domain name (in Hanson's case seafood now.com on everything you send out, including business cards and invoices. If a new version of an Internet browser such as Netscape Navigator or Microsoft Internet Explorer is released, upgrade your site so that new users have an easy time finding your virtual door. Don't go too heavy on graphics; the more complicated a website, the longer it takes to access it. "As soon as people have to download, they disappear," says Mark Bozzini, CEO of LinkExchange, an online marketing-services provider based in San Francisco...