Word: virtually
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Dates: during 2000-2009
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...That's why the creators behind Near London are betting that they can coax crowd-weary bargain hunters into the district via virtual reality. Near London is a 3D cyber-version of the West End that its developers say is the most realistic and accurate virtual recreation of a city center ever produced. Launched Nov. 30, it is indeed impressive-looking, thanks to a laser-scanning technology that picks up details down to one fifth of an inch (5mm) and faithfully depicts every brick and slab of concrete. Once users download the software (which is free), they can stroll...
Next spring Polo Ralph Lauren is planning virtual shows for its less-expensive Lauren line as well as its children's line. But the company isn't ready to present its most prestigious line, the Ralph Lauren collection, online. "It's certainly up for debate," says Lauren. "It's making us think differently about how we show our product and how we can show the Ralph Lauren collection...
...holiday collection in an online fashion show that Lauren calls a mix between Harry Potter and Rock Band. Instead of walking down a real runway, the models will be walking on a treadmill in an office with a green screen behind them. Once the clip is produced, a virtual backdrop will be superimposed so that it will look as though the models are walking through New York City or a college campus, or jumping off flying books. The idea, says Lauren, is to bring a cinematic feeling to the brand's advertising images. And instead of the company's spending...
Historically, high-end fashion brands have not fared well when they've relied solely on virtual fashion shows. In 1998, Helmut Lang made a statement when he replaced one season's runway showing with a video recording of a show that went up on his website and was distributed to editors on discs. But the reaction was lukewarm, and the following season Lang returned to the runway. More recently, brands like Viktor & Rolf and Yves Saint Laurent have experimented with online shows...
...polls on Jan. 19 in the special election to fill the late Ted Kennedy's U.S. Senate seat, some GOP analysts are painting the race as a referendum on one of the most divisive political issues around. The fact that Republican candidate Scott Brown has pulled into a virtual dead heat with Democratic nominee Martha Coakley - prompting President Obama to stump with her this week - is, they say, an indictment of the pending congressional health care overhaul. Much is at stake in the balloting. Coakley would provide Democrats with a critical 60th aye vote, preserving the party's filibuster-proof...