Word: virtually
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...will brands vie for consumers' attention? For a taste of the future, tap the words Axe Feather into an Internet search engine. Any number of the results will take you to a page featuring an attractive young woman, clad in skimpy red undergarments, lying on a bed. Move the virtual feather with your cursor to tickle various parts of her body to get her to sneeze, giggle or writhe. Created 15 months ago by Dare, a London digital ad agency, for Axe, a line of Unilever grooming products for young men (called Lynx in Britain), the ad has captivated...
...Erik Hauser of Swivel Media, who developed the game, was to find a way to engage kids' attention. "They're used to instant messaging, instant gratification and instant pudding. We had to find an approach that wasn't dry or static." Players travel around a fantasy world, plunking down virtual cash at the mall or a car-rental agency, and earn spending money at any of the island's seven virtual ATMs by taking quizzes (after a brief tutorial) on such real-world fundamentals as credit, auto loans and online banking. Sample question: What does APR stand for? a) account...
...play scenes from the upcoming Legend of Zelda title, Twilight Princess, a moody, dark (by Nintendo's Disneyesque standards) fantasy adventure. Now I'm Errol Flynn, sword fighting with the controller, then aiming a bow and arrow, then using it as a fishing rod, reeling in a stubborn virtual fish. The third game, and probably the most fun, is also the simplest: tennis. The controller becomes a racket, and I'm smacking forehands and stroking backhands. The sensors are fine enough that you can scoop under the ball to lob it, or slice it for spin...
...been able to transform itself so completely over the years; it began life in the late 19th century as a playing-card manufacturer. It's also the main reason the company keeps really large reserves of cash handy, in case things go awry. Look at the disastrous Virtual Boy, a 3-D game system that was released in 1995 and retired, unmourned and largely unsold, in 1996. Look at the name they come up with for their new console. For years it was known by the predictable but perfectly serviceable code name Revolution. It has now been rechristened the Nintendo...
...High on the list will be his handling during the six years he headed the National Security Agency of a major technological initiative called "Trailblazer" that was held out as a major advance in tracking the digital communications NSA was intercepting-but ended up in the virtual dustbin as a $1.2 billion flop, according to numerous published reports. With management skills a key aspect of the CIA directorship, particularly in the wake of Director of National Intelligence John Negroponte's decision to oust Porter Goss from the post after a rocky 18 months on the job, the handling of such...