Word: virtually
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...Here's how it works. You join FarmVille, a game on Facebook in which you can create a virtual farm by growing crops and livestock and tilling the earth. Through your toil, you earn virtual money, but to farm more efficiently or quickly, you can also invest real cash (through PayPal or a credit card) to buy virtual goods, such as seed or a tractor. Should you not have any real cash to spare on things that after all do not actually exist, you can instead accept an offer from one of the advertisers on the game site...
...Will O'Brien, general manager of social and casual games at TrialPay, a company that matches advertisers with potential online clients, told the San Francisco Chronicle that offers to swap personal information for virtual cash are designed to reach the young because they're less likely to have a credit card. But they often have cell phones, usually on their parents' plans. Indeed, while Facebook rules state that users must be at least 13, FarmVille seems to be aimed at a youthful crowd, at least by its marketing pitch: "Howdy Ya'll! Come on down to the Farm today...
...issue came to a head on Nov. 1 when the blogger Michael Arrington of Tech Crunch confronted some of the advertising providers at a virtual goods summit with accusations of scammy behavior. He blogged about it and also managed to find a former social-networking ad executive who admitted that the industry knew that not all the ads were on the up-and-up. (See how to plan for retirement...
...might be just as well to earn virtual cash the old-fashioned way: by playing...
...counter these creative forces, to give direction to the wild imagination necessary for the game, Dungeons & Dragons has intensely detailed rules. Though parts of the game are conceptually simple—a person ascribes himself a character and acts as that character while going on a virtual adventure—the rules for how that adventure unfolds, what each character is allowed to do or say, and what each character knows about the plot is deeply complex. Indeed, the rules are so detailed that there are volumes of books explaining how to play...