Word: visas
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Dates: during 1980-1989
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...into free-spending Western-style consumers, Michael Jackson can. Or at least PepsiCo seems to think so. Last week the performer pirouetted his way onto Soviet TV in Pepsi commercials featuring slogans like "The new generation chooses Pepsi" that were superimposed in Russian. The ads, along with commercials for Visa credit cards and Sony TV sets, appeared in a series of talk shows with Soviet Commentator Vladimir Posner as host. He interviewed Americans in Seattle on subjects ranging from sex to presidential politics. The ads marked the first time that companies have been allowed to buy time on Soviet...
Squash, tennis and basketball are all fine one-on-one sports, but make sure you have your dad's Visa with you when buying equipment. Price for squash racquet, ball and sneakers: anywhere from $50-$150, depending on the type of racquet you want. Price for tennis racquet, ball and sneakers: $150-$300, depending on whether you chose Pro-Keds over Reebok super-insolated Andres Jarryd hard-surface court shoes. Price for basketball and sneakers: $40-$100, depending on whether you buy a Kareem Abdul-Jabbar galvanized rubber ball or a Greg Kite reinforced-brick ball...
Irene Chang, a junior at Berkeley, had not planned to apply for a credit card. Then she heard a rumor that students who asked for a Visa card or MasterCard at a campus Citibank booth were rejected if they were majoring in the humanities. An English major and a reporter for the college paper, the Daily Californian, Chang asked the company representative if the rumor was true. Said Chang: "She told me, 'Just put in either business administration or electrical engineering...
...Soviet Union has one of the world's largest economies, but it operates on a simple principle: pay as you go. Soon, though, some Soviet denizens may utter the Russian equivalent of that time-honored phrase, "Charge it!" Visa International, the world's No. 1 credit-card issuer, last week won the right to offer the Soviet Union's first credit cards...
Other businesses are getting in on the game as well. Some banks, including New York City's Citicorp, arrange for their Visa and MasterCard holders to receive frequent-flyer mileage every time they use their credit cards. The variations on this strategy are potentially unlimited. Members of TWA's frequent-flyer plan can chalk up mileage by buying Glad trash bags...