Word: visas
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...shades, a Cadillac polo shirt and Marlboro jeans. He smells ruggedly of Chevrolet aftershave. He buys a set of Le Cordon Bleu cookware for his wife and a Jeep radio-CD player for himself. To pay, he flips opens his Harrods leather wallet and whips out a Jaguar Visa card. He's branded to the hilt, and the embodiment of European consumerism for the new millennium...
Powell calls the solicitation for the Coop card a "very soft sell," but what about the credit card applications--currently for the Freedom Visa--slipped inside each and every shopping bag along with the merchandise...
...envelope with the Coop Visa are written materials informing them about the seriousness of credit card debt and the importance of budgeting. Such parental advice is of course not included with the Freedom Visa solicitation materials...
...Coop Visa was an experimental project, but Powell said the results of the arrangement have more than satisfied First...
...doesn't take Visa or Mastercard either when it comes to tuition payments...