Word: visas
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...into free-spending Western-style consumers, Michael Jackson can. Or at least PepsiCo seems to think so. Last week the performer pirouetted his way onto Soviet TV in Pepsi commercials featuring slogans like "The new generation chooses Pepsi" that were superimposed in Russian. The ads, along with commercials for Visa credit cards and Sony TV sets, appeared in a series of talk shows with Soviet Commentator Vladimir Posner as host. He interviewed Americans in Seattle on subjects ranging from sex to presidential politics. The ads marked the first time that companies have been allowed to buy time on Soviet...
...advertisers were recruited by Global American Television, a small company based in Colrain, Mass., and co-producer of several public affairs programs that have appeared on both U.S. and Soviet TV. Global American arranged for PepsiCo, Visa and Sony to buy ten minutes on Posner's shows for $20,000 a minute, in contrast with up to $800,000 a minute that advertisers pay for prime time on U.S. networks. Still, said Posner, "we can make some money out of this...
...advertisers. PepsiCo, which had a virtual monopoly on Soviet cola sales until 1984, faces competition from Coca-Cola, now sold in eleven Soviet cities. Visa cards will be issued to Soviet citizens who travel abroad later this year. Sony's products are available only in stores that require payment in hard currency...
Squash, tennis and basketball are all fine one-on-one sports, but make sure you have your dad's Visa with you when buying equipment. Price for squash racquet, ball and sneakers: anywhere from $50-$150, depending on the type of racquet you want. Price for tennis racquet, ball and sneakers: $150-$300, depending on whether you chose Pro-Keds over Reebok super-insolated Andres Jarryd hard-surface court shoes. Price for basketball and sneakers: $40-$100, depending on whether you buy a Kareem Abdul-Jabbar galvanized rubber ball or a Greg Kite reinforced-brick ball...
Irene Chang, a junior at Berkeley, had not planned to apply for a credit card. Then she heard a rumor that students who asked for a Visa card or MasterCard at a campus Citibank booth were rejected if they were majoring in the humanities. An English major and a reporter for the college paper, the Daily Californian, Chang asked the company representative if the rumor was true. Said Chang: "She told me, 'Just put in either business administration or electrical engineering...