Word: viscontis
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...Visconti, a public relations expert, says her electronic workout makes people better prepared for today's tense world. She charges $450 for a four-week series (or $950 for eight weeks) of sessions and seminars with her MindMax system, which aim at bringing customers into their Zones...
...that's not all. For just $20, you can bring Visconti 2000 home with you: a tape of static that matches the brain waves you need to do anything from playing tennis to memorizing vocabulary. For those trying to tone their brain waves down, there are mellowing tapes of the sounds of surf...
...store visit, one can also get her or his mind mapped by a computer, or have a conference with Visconti herself, who teaches the secrets to coping with the modern world...
...course, not everyone agrees that "getting in the Flow" is as easy as Visconti says. Her futuristic system of brain development and electronically accelerated learning have come under attack by doubting academics, the national media and even the federal government...
...many of these things are so far-fetched," says Harvard's Assistant Professor of Psychology Todd F. Heatherton, who has never studied Visconti's system, but is aware of her process and technology. "There is no reason why flashing strobe lights at a person would help them learn. Just studying makes so much more sense," he says...