Word: viscosa
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...considers painting his lifework and business a mere sideline. As a painter, whose work bears the name Francesco Torri,* he has achieved critical acclaim throughout Italy for his craftsmanlike landscapes. But it is at his sideline that Franco Marinotti excels. As president of Milan's mammoth Snia Viscosa, he has almost singlehanded turned a tottering business into one of Italy's ten largest corporations and one of the world's biggest textile combines. Last year, with 60 plants turning out textiles in seven countries, Snia Viscosa was worth $500 million, had boosted production to a record high...
Tearproof Paper. A super-tough paper made of plastic-coated nylon will soon be produced in the U.S. by Snia Viscosa, Italy's biggest synthetic fiber maker. Called Papertex, the new plastic paper is guaranteed tearproof, flame-resistant, and impervious to insect or water damage, can be folded and unfolded thousands of times without cracking. Already tested for such diverse products as maps, photographic paper, lightweight handbags and raincoats, Papertex will be made in the U.S. on a large-scale commercial basis by a new company formed by Snia Viscosa called Resinova, in conjunction with General Aniline & Film Corp...
...latest Christian endeavor: persuading the government to take over the shut-down Pi-gnone factory on Florence's outskirts, the oldest industrial plant in the city. Pignone, a dreary and sprawling factory which used to make torpedoes for Mussolini, was taken over after the war by Snia Viscosa, Italy's biggest textile combine, which used it to make cotton-spinning machines for export. But a slump in textile demand and high costs (partly caused by Communist-inspired strikes) brought on a layoff last January of 350 workers, leaving 1,750. Last month Pignone's stockholders decided...
Torri's trade is rayon textiles. He is head man of gigantic and world-famed Snia Viscosa (40,000 employees). He signs himself "Torri" (Towers), he explained, because he has built three towering structures: an office building in Milan and factories near Venice and in Spain. His real name is Franco Marinotti, and his personal income is around $2,000,000 a year. At 60, Marinotti looks a bit like a short and overweight Daddy Warbucks. He has painted all his life...
...against Britain. Greatest shock has been the sell-out of all the fine-sounding ideals with which Benito Mussolini once used to charm his people. The most powerful men in the country are the great industrialists who run the Fiat (autos, armaments), Montecatini (mining and chemicals) and Snia Viscosa (ersatz textiles) monopolies. Along with them has been created a new class of wealthy men in high Government office. Italian peasants, remembering Mussolini's attacks on Democratic plutocrats (men who grew powerful through wealth) have coined a new phrase for the wartime wealthy: "Cratoplutes" (wealth through power...