Word: viscosa
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...most foreigners had supposed he always possessed; shipments of munitions to Italy continued at lowest gold cash prices; the lira, after falling nearly ½? on international exchange last week, bounced back; and activity quickened furiously on Italy's bourse. Fiat motors rose from 394 lire to 401; Snia-Viscosa rayon from 401 to 410 and Montecatini mines from 188 to 193. These movements of course reflected fear by Italians that eventually the lira will be forced off the gold standard. Abroad many a headline writer splashed ITALY GOES OFF GOLD TO PAY FOR WAR! Actually Italy has not been...
...such explanations as: " 'Wooden overcoats' for live Fascists the rage this season.'' Some of the samples resembled wool or flannel, others mercerized cotton. All were specimens of Sniafiocco, a textile made from wood pulp and lately developed by engineers of Italy's big Snia Viscosa, makers of artificial silk...
...making rayon by the viscose process, cellulose is first reduced to a viscous mass. For Sniafiocco the stuff is passed through a fine-mesh screen; the threads are coagulated, cut, finished. They are then ready for the spinner. Snia Viscosa loudly protests against labeling Sniafiocco a synthetic or substitute cotton. It is superior to cotton, say the Italians, in that the staple length of its fibre is precisely even and can be given any length wanted by the spinner, and that it is free of dirt and leaves which contaminate raw cotton. Thus although Sniafiocco fibre costs more than cotton...
...until last month did Sniafiocco reach Rome's shopwindows, but for months before that the Snia Viscosa plant was turning it out at an estimated rate of 90,000 lb. per month. Most of this was exported to Germany. Snia Viscosa now looks for a drop in German purchases because Germany has developed an artificial cotton of her own called Vistra. At Vistra, which looks very much like raw cotton, textile men in the U. S. few weeks ago had their first look...
...jail last week. Like the Courtaulds of England, the Gillets of France, the American du Ponts, Italy's Gualino reaped stupendous riches from the comparatively new trick of producing silk without silkworms. He became a billionaire-in lire. Only recently Billionaire Gualino was virtually sole owner of Snia Viscosa, the leading Italian artificial silk works. His philanthropies were on a scale approached by no other Italian. Sometime ago, when his affairs became entangled, "The Richest Man in Italy" was able to borrow from Banca Agricola Italiana half a billion lire ($26,300,000), which resulted in an eventual loss...