Word: viscountal
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Died. William Hulme Lever, second Viscount Leverhulme, 61: of an internal hemorrhage; in Minneapolis (while on a world tour). He was governing director (and son of the founder) of Britain's sprawling mercantile empire of Lever Bros. & Unilever Ltd. and its Dutch twin, Lever Bros. & Unilever N.V. (337 factories, 516 companies in 17 nation. with assets totaling $1.1 billion), among the world's leading* manufacturers of soap (Rinso, Lux, Lifebuoy), edible oils (Spry) and margarines...
More Payload. Vickers-Armstrong claims that the Viscount 700, the first turboprop airliner to pass its structural aerodynamic tests, has already proved itself superior to comparable airplanes powered with piston engines. It burns more fuel, but it carries a ton of extra payload because of the lightness of its engines. It cruises at 325 m.p.h. with 40 passengers, and is designed for short or medium runs, such as London-Paris and London-Rome...
...Rolls-Royce Dart engines vibrate hardly at all, so the Viscount's designers are hoping for low maintenance costs. None of the plane's 200 instruments, for instance, had to be replaced after its tests. With normal vibration a lot of them would have gone out of whack. The engines are rugged too. Rolls-Royce engineers tossed two buckets of ice cubes into the nose of one, and the only result was a loud clatter and a puff of steam out the exhaust...
More Peace & Quiet. The Viscount 700 takes off with little noise. Inside the cabin, it is no noisier than in a passenger automobile. The vibration is so slight that coins can be stood on their edges and pencils on their ends for 20 minutes at a time. Vickers is counting heavily on the public's reaction to the Viscount's peace & quiet. "Once a passenger has had a ride on a turboprop," said a spokesman, "he won't go back to the noise and vibration of piston engines...
Vickers does not hope to deliver Viscount 7005 before 1952, but there seems to be no great need for hurry. U.S. manufacturers have given comparatively little attention to the turboprop. Their attitude has been that commercial airliners will jump directly from piston engines to turbojets, but not soon. The problems of the 600 m.p.h. jet airliner are far more difficult than those of the intermediate airplane driven by turboprops...