Word: visionariesã
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...don’t usually think of editors as artists. Technicians, yes; craftsmen, sure; but artists? That glorious epithet is reserved for creators and visionaries??€”not for the underlings who touch up their work...
Beyond the early adopters—the enthusiasts and the visionaries??€”lies the Holy Grail of technology markets, the multi-billion dollar markets held by the pragmatic majority that tech startups try so hard to woo. The problem is that the majority thinks very differently from the early adopters. They want complete solutions; they don’t like to take risks. And that means that a product that does everything right for the early adopters will never sell well to the majority unless the company making it drastically changes the way it markets the device, stressing...
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