Word: viskniskki
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Colonel Guy T. Viskniskki is celebrated as a newspaper doctor, an efficiency expert. He is tough, ruthless, and almost as bald as a hard-boiled egg. Called in to operate on the frumpy Portland Oregonian in 1934, Efficiency Man Viskniskki took one look and laid about him with his cleaver. Deadheads rolled, deadwood was chopped away, and the "old lady of Alder Street" woke up with her face lifted...
...technique was far subtler than Viskniskki's. When Hoyt moved into Bonfils & Tammen's famous "red room" at the Post, no screaming headlines but a modest front-page story recorded his arrival. Staffers met Hoyt and his wife at a city-room reception, liked them on sight. Muttered one old hand: "It's like a warm breath of spring in an icebox...
Retiring their fellow heir Publisher Martin, Curtis grandsons Judge Curtis and Gary Bok in 1939 staked the Ledger to more money, imported expensive Efficiencyman Guy Viskniskki and Stanley (City Editor) Walker. The Ledger that year lost $189,104. A year ago the Boks turned over the Ledger to a company headed by the New York Herald Tribune's ex-treasurer Robert Cresswell. Since then the Ledger had lost around $825,000. It died for lack of a fresh $500,000. The Curtis trustees, tired of throwing good money after bad-they claimed they had already lent Publisher Cresswell...
...means rarely effective for other newspapers: its editorial page. Surveys by the Continuing Study of Newspaper Reading rank the Oregonian's lead editorial with its best-read features. Its editorial page was the only section of the Oregonian to escape the streamlining applied by Paper Doctor Guy T. Viskniskki...
Cary me Bok from old Viskniskki...