Word: viskniskki
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Dates: during 1930-1939
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Having been a newspaper cartoonist in Philadelphia and Washington, "Wally" Wallgren was appointed Regimental Sign Painter; and for nearly nine months, punctuated by spells in the hoosegow, he ranged the Western Front painting "Latrine" and "Officers Only" signs. Meantime, Guy T. Viskniskki, looking for a cartoonist for his projected A. E. F. paper, The Stars and Stripes, heard about Wally, decided he wanted...
...been the Oregonian's managing editor since 1933. Editor Paul Roelofson Kelty, "Ep" Hoyt's boss until four years ago, stayed at his post. Youthful Lester Arden ("Pang") Pangborn was upped from executive news editor to managing editor. Retained as nonresident consultant was Newspaper Doctor Guy T. Viskniskki, who was summoned in 1934 to modernize the ailing Oregonian (TIME, Jan. 7, 1935), did such a good job it is once more Portland's largest paper (108,350 daily, 145,130 Sunday), is once more making money...
...VISKNISKKI...
...stained since he was 15, Guy Viskniskki first worked at 25? a week for the editor of a smalltown Illinois paper. He attended Swarthmore College, served in the Spanish-American War. In the World War he helped start the A. E. F.'s Stars & Stripes. After eight more years in the newspaper and syndicate business, he landed with Hearst in 1926 as business manager of the Washington Times. Then began his "wrecking crew" fame. From Hearstpaper to Hearstpaper he went, receiving the title of business manager in each place while he worked to change red ink to black...
Like the exterminator-man. Col. Guy T. Viskniskki (who hates to see his name misspelled) has an unpleasant occupation which doubtless achieves worthwhile results. Executives call him an efficiency expert. Embittered newshawks call him the ''wrecking crew." Both names displease him, even if they are partially accurate. He doctors ailing newspapers, trimming payrolls with the steely detachment of a surgeon. He is partly bald, fiftyish, looks something like a pelican...