Word: vista
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Perhaps I'm crazy, but I think Jerry Seinfeld might well be the perfect pitch man for Microsoft's Vista. Quit smirking and look at the evidence: twenty-four hours after the Wall Street Journal broke the story, which said that Microsoft was paying the vintage, 1990s-sitcom star $10 million to plug its beleaguered operating system, the story was referred to more than 650 times, from one end of the media spectrum to the other. You can't buy publicity like that, which, of course, wasn't lost on Crispin Porter + Bogusky, the all-kinds-of-awesome ad agency...
...which I say: So what? Surely you don't think the kids of today are going to be buying Vista. Within a few years, operating systems will pretty much disappear - or at least be something that consumers won't think about when they buy always-on, Internet-connected devices. The operating system will be about as interesting for buyers to contemplate as the power supply. So why bother raising Vista awareness among anyone older than, say, 21? Seinfeld really hits the sweet spot for this demographic. Not that there's anything wrong with that...
...Bill Gates can fix capitalism but he can't fix Microsoft Vista? Give me a break! James K. Millard, Lexington, Kentucky...
...there have been 23 CDs as well as an award-winning Very Best of ... album while Jim Jarmusch used a couple of Mulatu Astatqé songs to great "What IS that?" effect on the soundtrack of his film Broken Flowers. Will this new series of concerts heralds a Buena Vista Social Club kind of renaissance for Ethiopian music? Perhaps. But just as important, says Falceto, is that the music finds an audience in its homeland and among the country's diaspora communities. "Ethiopiques is a bridge between the generations," he says. "This was their parents' music - and it's groovy...
...Steve Ballmer should, too; pursuing Yahoo is a pretty good hint that his master plan for the Web is, like Gates's was, to try to buy Microsoft's way into the game.) There are many smart and talented people inside Microsoft who know what to do. (Blow up Vista and abandon its next iteration, Windows 7, and start from scratch, is but one excellent idea...