Word: visual
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Dates: during 1960-1969
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...mean to imply that the department tried to make itself appear more traditionally academic to win Faculty approval. The whole purpose of studying the visual environment is to recognize and create social impact. For example, almost all the projects in the still photography course study either the way people act, the way people have created things, or the way they interact with the things they have created. You are marked on how well you express your idea; so you are graded on an aesthetic. But other departments of the University grade you at least partly on how well you write...
...emphasis on sociology is misleading to a potential concentrator who will spend the gut of his concentrating time--his studio work and his thesis project--creating projects to achieve the goals of an aesthete. Even the required lecture courses are on the principles and psychology of visual communication and design; and what they teach you is aesthetic; why whatever-it-is is aesthetic is sociological...
...Rudolph Arnheim's new course (V.S. 100 a,b), Introduction to a Psychology of Visual Studies: Perception and Expression in Art and Design. If his course is like his book, Art and Visual Perception, it will start with tension between two dots and go from there...
...Stud (formerly Arch Sci) 125, Design in the Visual Environment. Like Arnheim's it will be a lecture course taught, in this case, by two architects (Donald Freeman and Eduard Sekler) who will probably emphasize form, structure, and materials in modern buildings and city planning...
...idea is that you learn how to look at things, how to create things, and how to interpret things in the visual environment. For example, last fall's final exam in arch sci (next year called vis stud) 125 was a slide show of material studied in the course and only some of which were pertinent to the test questions...