Word: visualize
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Dates: during 1960-1969
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YELLOW SUBMARINE. The Beatles are the nominal heroes of this fey animated film about a trip to Pepperland aboard a yellow submarine. Viewers may find themselves paying most of their attention to the visual puns and graphic artistry of Designer Heinz Edelmann...
Besides using words as images, artists often use them with images--poster art is a prime example of such lingual-visual communication because its declared purpose is to communicate...
...doesn't translate the poetry into visual language. Instead he substantiates it. The words are arranged in an abstract, somewhat organic form, that relaxes appropriately into an almost-horizontal at the end of the quotation. The letters deviate from typographic perfection to express something very human. Outlined in black ink, they graduate from yellow-green-yellow through yellow-green to a green "sea," composed with curlicue serifs which suggest wave crests...
...familiar McClellandisms (witty visual and literary interjections) enrich this poster. Plump black letters which form a compositionally important triangle read "Hundreds of boys across the sea: everything for democracy." The Boggie--an all-line quasi-doggie--stops at this poster before moving on to McClelland's Bayeux Tavestry, a facetious tapestry he designed for the Lampoon...
This highly sophisticated joining of visual and literary artistic parts makes the distinctive McClelland style a wonderful one that might someday be widely significant. But implicit in such complexity is the hazard of too-muchness. Very rarely, McClelland interjects one little irrelevancy that is just too irrelevant--it is this that makes "The Great Goodison Toad Hunt" a chore to re-read for the fifth time (if that can be termed a fault...