Word: visualizer
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Dates: during 1950-1959
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After addresses by various Commerce officials and Mayor Edward J. Sullivan, the group saw "Our Living Future," a visual education program presented by ACTION (the American Council To Improve Our Neighborhoods) in cooperation with Life magazine...
...rehearsal for this year's event. Astronomers have devised new tricks and instruments. Much of their equipment has improved materially in the last few years. Photographic films are faster and finer-grained. They may have improved enough to get a photographic record of the fleeting Martian details that visual observers believe they have seen. If plain telescopic photography does not succeed, one of the several electronic devices that amplify light may do the trick...
...Danger. The one quality Klee would not tolerate was vagueness. He contrived an elaborate visual lexicon in which he "explained" his favorite devices (dots, lines, arrows, planes) and assigned to each a meaning according to its direction or placement. But, as in Fire Wind (opposite), little more than the title is actually necessary to decipher a Klee painting. The red arrows indicate motion, in this case of wind feeding the fire, while the green arrows struggle to hem the flames in against the background darkness. She Howls, We Play uses lines that are a cross between wire sculpture and children...
...waste of money though, because there simply isn't the audience for it all day long." Mai called for more live programming, fewer kinescopes and films. On public-service shows: "Always they seemed to be the responsibility of the men with lesser talent, and usually they had no visual appeal at all." Commercials? "Horrible." But Mai developed "an American attitude" toward them, i.e., "I would go out and get a bottle of beer when the commercial came...
...Manhattan policeman doing the same thing for a glum American motorist. There were the nerve-jarring traffic jams as well as the glossy six-lane highways, and the whole was pleasantly salted with a wry and unpretentious commentary. Reaction was immediate. "An outstanding event," said the Sunday Times. "Visual journalism at its best," said the South Wales Echo. "A winner," said the London Evening News. Just Looking. Once a month since then, Report has ranged the U.S. scene. One report managed to tell without bragging how the smog was licked in Pittsburgh. How America Shops showed a husband popping bottles...