Word: visualizing
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Dates: during 1960-1969
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...business, but the enthusiasm was not entirely faked. What was remarkable about the parade of commercials was that they had been made with so much more imagination, humor, photographic skill and musical talent than the programs they were designed to interrupt. The cinematography in a Prell shampoo blurb was visual poetry as it showed, with crystalline acuity, each gob of goo sinking into each coil of hair. There was the pathos of Willy Loman in a Metrecal pitch called the Lonely Man (commercials have titles these days), which showed a forlorn, overweight figure trudging through Central Park on a cheerless...
...fourth problem that the group will study is "teacher multipliers." Bruner mentioned that the widespread use of inexpensive radios, hooked up to special programs, could be a possible means of teaching more students with fewer trained teachers. Other devices under study in this area are visual teaching aids and primitive teaching machines...
Plans for the new Visual Arts Center, due long ago, still have not been sent to the Corporation for consideration. The drawings by the French architect LeCorbusier, have been in Cambridge since early winter...
LeCorbusier visited the site in the Fall of 1959 and said of the Visual Arts Center, "It must grow from the inside, without pretentiousness in the facade." Some unconfirmed reports have said that the building will have several non-perpendicular walls and plenty of glass...
...paradox. He has put up about 75 buildings (Frank Lloyd Wright built 500, Christopher Wren nearly 150). The French government has yet to commission him to design so much as a school or a hospital, and the first Le Corbusier building in the U.S.-a $1,500,000 Visual Arts Center at Harvard-is only now getting started. He began as the architectural prophet of the machine age, the poet of the mass-produced. Yet his recent buildings in India are in a sense almost handmade. He was all logic in his city planning, almost wholly geometric in his early...