Word: vita
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Dates: during 1940-1949
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...renditions of love songs from "Liebeslieder Walzer" by Brahms, the Crimson exhibited feeling and restraint which directly rested upon the use of covered-tone throughout. Similarly in the treatment of "A Lieta Vita" in the Gastoldi trie the Club's controlled vocal quality, which had to overshadow the same mechanical lack of sponaneity apparent in the opening number, "Glorius Appollo," triumphantly impressed itself...
...Burma-Vita was also reviving and refreshing some favorites from other years...
...best of these jingles are such a neat blend of humor, whimsey and corn that they seemed to come from the pen of an old master. Not so. The nearest thing in Burma-Vita to an old master is the man who started them, and the company as well-Allan Gilbert Odell, 42, the athletic vice president and sales manager of the company. He devoted so much of his youth to basketball and football that he acquired a thorough interest in liniments. By the time he graduated from the University of Minnesota in 1925, he decided to produce and market...
...score of ripped fenders were mailed in (though the Odells insist that no motorist has ever cracked up because of the signs), and Burma-Vita duly paid...
...signs became so popular and so many jingles were sent in to Burma-Vita that Allan Odell gave up writing them. The company also bought a few contributions from such professional wordsters as Berton Braley, Ted Cook, J. P. McEvoy. But most of the jingles which Odell rapidly spread across the U.S. came in as the result of Burma-Vita's offer to pay $100 for every one used. Some of the contributions Burma-Vita would like to use but doesn't lest they offend public taste. One of the more printable rejects...