Word: vita
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Dates: during 1950-1959
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Most ominous shift in the tide of battle came not long ago when Director Federico (La Strada) Fellini shot a long sequence for his new film La Dolce Vita in front of the Café de Paris. Last year he would have used Doney's for his background. But the management of Caffé Doney is not panicking. Surveying his tourist-crowded tables last week, a Doney manager said disdainfully: "When people ask us where the Café de Paris is, we tell them...
...quota of "Hail Marys" or "Our Fathers" as penance for his sins, would be shocked if the priest told him to give up smoking for a week or get up every morning at dawn. But just such penances are proposed in the latest issue of Rome's influential Vita Pastorale by the clerical monthly's editor. Father Stefano Lamera...
...Vita Manga Est. Last week the menthol drive reached its peak of intensity, proclaimed by full-page ads that touted every gimmick that adman can conceive and machine execute. Philip Morris (Marlboro, Parliament) launched Alpine on a national scale, billed it not only as a long, low-tar, lightly mentholated cigarette with "the longest filter yet," but as one of the few cigarettes since Camel to come in a package with a picture on it (of an Alpine mountain). Brown & Williamson, whose "Thinking Man" Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated...
...thick, from the trunk and legs. Next came fascia (connective tissue) from the thighs. They also took pelvic bone. Each item was measured, labeled and prepared for storage. At 3:30 a.m. the operations ended, and the tissue bank's doors-imprinted with the proud legend Ex Morte Vita (Life from Death)-were shut...
...VITA...