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Word: vita (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...joggers were participating in Vita Parcours, the newest Swiss exercise craze. Invented in 1968 by Architect Erwin Weckemann, it consists of a mile-long jogging circuit with 20 designated stops suitable for installation in any convenient patch of parkland. At each of the stopping places, spaced about 500 ft. apart, a plaque instructs participants to perform a specific exercise that is repeated from two to 15 times-the hardest near the beginning of the course and the less difficult, relaxing ones scheduled toward the end. At some of the stops appropriate equipment, like chin-up bars, has been installed...

Author: /time Magazine | Title: Modern Living: The Jog Strip | 2/28/1972 | See Source »

...Dolce Vita, Kirkland House...

Author: NO WRITER ATTRIBUTED | Title: the screen | 2/10/1972 | See Source »

...have hit the road with a touring company of the musical Coco, but, fumed Katharine Hepburn, she has not been reduced to selling pickled herring for a living. Charging that the makers of Vita products had been imitating her distinctively nasal tones in radio commercials, the actress sued the herring marinaters and their advertising agency, Solow/Wexton, Inc., for $4,000,000 in damages. What they had done, said Hepburn, was to lead her fans to think that she had "stooped to perform below her class, stature, prestige and prominence...

Author: /time Magazine | Title: People, Aug. 23, 1971 | 8/23/1971 | See Source »

Robert Benchley once divided the world into two kinds of people: those who divide the world into two kinds of people and those who do not. Director Federico Fellini (La Dolce Vita, Satyricori) is firmly in the first category. In his new film, The Clowns, Fellini separates mankind into two classic species of fool: Pierrot and Auguste. Pierrot is the familiar circus clown in floppy white and conical hat, elegant and haughty. The clown Auguste is an eternal tramp, crumpled, drunken and rebellious...

Author: /time Magazine | Title: Cinema: Pierrots and Augustes | 6/21/1971 | See Source »

...Sinatra going to follow all that? His abdication announcement last week said he looked forward to contemplation, "writing a bit" and "perhaps even to teaching." The rest of the six-paragraph statement, released to Suzy, a syndicated gossip columnist and sometime Sinatra girl friend, was an apologia pro vita sua. After sermonizing on the brotherhood of man, he summed up his three-decade career: "Fruitful, busy, uptight, loose, sometimes boisterous, occasionally sad, but always exciting." Why did he want out? Because "there has been little room or opportunity for reflection, reading, self-examination and that need which every thinking...

Author: /time Magazine | Title: Show Business: The Chairman Emeritus | 4/5/1971 | See Source »

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