Word: vitae
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Such fresh little jingles, which Mathews and other U.S. motorists have found a bright spot in the monotony of driving, have been an even brighter spot to the Burma-Vita Co., makers of Burma-Shave. Thanks to this form of advertising, the company has doubled and redoubled sales of its brushless cream to a current gross of some $3,000,000 a year...
Last week, the Burma-Vita Co. was freshening up its fun for motorists. It had completed the big job of selecting 25 new jingles from the 50,000 which amateur versifiers submitted. And it started repainting its 40,000 signs, in the first complete overhaul since 1941, with such deathless new lines...
...Burma-Vita was also reviving and refreshing some favorites from other years...
...best of these jingles are such a neat blend of humor, whimsey and corn that they seemed to come from the pen of an old master. Not so. The nearest thing in Burma-Vita to an old master is the man who started them, and the company as well-Allan Gilbert Odell, 42, the athletic vice president and sales manager of the company. He devoted so much of his youth to basketball and football that he acquired a thorough interest in liniments. By the time he graduated from the University of Minnesota in 1925, he decided to produce and market...
...checkup at a hospital, was treated for a stiff elbow. Actor George Sanders took fresh note of the way celebrities got mauled and announced that he would never again give his autograph in public. And PRC Pictures announced that it was bringing Rin Tin Tin back in Vita-color...