Word: vital
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Dates: during 1960-1969
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...sincerely liberal Republican of the Case-Cooper variety. Just as images tend to merge in the campaign, so do positions on the issues. Teddy Kennedy is following the Administration line; Lodge attempts to draw distinctions and offer constructive alternatives. So far he has been unable to find a vital, vote-winning area of disagreement. On medical care for the aged Lodge opposes the compulsory social security approach, but he manages to skirt the basic liberal-conservative clash and to emerge supporting a bigger and better plan "of the individual's choice" with extended coverage to "three million needs people...
...leader of the Opposition, Hugh Gaitskell has fought hard to make the squabbling, divided socialists fit to govern. Last week, for the first time, he finally won the support of a virtually united, confident Labor Party. But he did so by taking a shortsighted, narrow-minded stand on the vital issue of British entry into the Common Market-a stand that ranges Gaitskell alongside the most abject left-wingers in his own party and the most bullheaded jingoists on the Tory side. As he prepared to lead his party into a general election that may be less than a year...
Among institutional and industrial advertisers-and even in consumer-oriented industries where products are distinctively different and personal salesmanship is still a vital element-advertising is considered a "controllable'' expense to be cut in lean times. Thus General Motors, the world's biggest advertiser (1961 budget: $142 million), pegs its advertising budget for the coming year directly to what it thinks its sales will be. But for manufacturers of low-priced packaged goods such as beer, proprietary drugs and processed foods, advertising is the one thing that can notably increase sales-which is one reason...
Although increased membership may "not bring more wisdom or stronger courage" to the world organization, it "does mean that more people are being reached. . . and that the vital principle of universality is being advanced," he said...
...sake of acoustics, unquestionably the most vital concern of a structure devoted to music, a study of sixty of the world's greatest concert halls was conducted with particular attention being paid to size, shape, and reverberation time. Abramovitz adapted the merits of the best of those sixty and added several innovations...