Word: vital
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Spending the necessary cash to get Lord & Taylor back on track commercially?something Federated neglected to do?is equally as vital as retooling the merchandise. Baker has signed on the David Lipman Agency (of the Burberry and David Yurman campaigns) as creative consultants to redesign boxes, bags and credit cards, and will launch a September advertising campaign shot by Mario Testino that features Lauren Hutton, Carolyn Murphy and the sons of John McEnroe and Clint Eastwood. He's plunking down $250 million to update Lord & Taylor locations around the country and $100 million to renovate...
...Maintaining the integrity of the exam is vital, so that requires consistent testing conditions," NBME spokeswoman Carol Thomson said. "The board cannot make ad hoc, one-on-one decisions...
...Brookhaven National Laboratory. If successful, its impact will be felt worldwide. Taxpayer-funded institutions like Brookhaven truly help support the translation of discoveries made in the laboratory to treatments for patients afflicted with life-threatening illnesses, including drug addiction. Continued political support and financial investment in scientific research are vital to maintaining our way of life and that of those to follow after we're gone. Stephen L. Dewey MANORVILLE, NEW YORK...
...debtors' prison. Fact and fiction are inseparable in the city of both authors: Dickens may have seen the Thames as "essentially a river of tears and darkness," writes Ackroyd, but "you could aways be sure he knew in which direction the tide was moving." Those tides were vital to London becoming the center of global trade, with the twice-daily rise and fall of the Thames providing an easy passage for trading ships to the heart of the city. By the 16th century an estimated 2,000 vessels and 3,000 watermen were on the river at any one time...
...Ultimately, DeMint and Coburn play an essential role, said Senator John McCain, once a bomb thrower himself. "I remember bomb throwing," McCain said with a quick grin. "It's vital, vital. We are losing the enthusiasm of our base because of our out-of-control spending." Phyllis Schlafly, head of the Eagle forum and one of the leaders of the conservative movement, agrees. "It's very important. They do a good job and we do think spending is out of control," Schlafly said. "The Republican base has not been happy with how the G.O.P. has handled control of Congress...