Word: vitalness
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Because of its place in the Condé Nast family, Gourmet had been able to attract fashion and perfume ads when times were good. But as the economy tightened, non-food advertisers didn't see the magazine as vital to their campaigns, while packaged-good companies didn't see a luxury book as key either, and travel advertising, another of its pillars, fell away...
...theme of this year's World Breastfeeding Week in August - "Breastfeeding - a vital emergency response" - has proved eerily prescient in the case of the Philippines. For mothers and young children caught up in the devastation of the sort wrought by Typhoon Ondoy on Sept. 26, breastfeeding advocates say the practice can provide the key to averting a whole new set of disasters. "The availability of water, cooking utensils, and fuel is very unreliable," said Nona Andaya-Castillo, co-organizer of the synchronized breastfeeding event, in Manila, three days after the nation experienced its worst flooding in nearly 50 years...
This whole vampires-vs.-zombies debate - about which monster is more vital to the pop-culture zeitgeist - has lately escalated to nuclear proportions. Both sides have gotten shriller and more dogmatic, as if they were wrangling over a public option in health-care reform or whether it's O.K. to tweet during sex. As someone who's amped up the decibel level on the creature-features subject (see my review of Thirst), I now believe the warring parties need to find some small patch of common ground. So can we agree on just one thing? A vampire movie (or novel...
...alone in keeping New Hampshire off the scoresheet. The Crimson has allowed only two goals this season and has retained the philosophy that a stellar defense will win games. Harms did not face a shot on goal in the entire second half. The solid performance at the back was vital given Harvard’s inability to really get into gear offensively. “We knew it was going to be a battle going in,” Rousmaniere said. “[New Hampshire] was an athletic team and made gaining an advantage difficult, but Rogers...
...shares the sense of service that so distinguished Senator Kennedy,” Patrick said yesterday during a news conference in Boston. “The interests of the commonwealth have never been more vital or at stake in the Congress today...