Word: vitalness
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...most offensive ad in the magazine is a small quarter-pager entitled "When ethnic targeting is vital to your campaing..." The rest of it is exactly what you think. You don't need Ed Rollins to threaten black ministers in New Jersey anymore, apparently...
...than electronic bingo. That's why Miccosukee chairman Billy Cypress likes to usher guests onto the rooftop and point west to his tribe's home: the Everglades. An 18,000-sq.-mi. expanse of shimmering water, waving sawgrass and emerald tree hammocks, it is one of America's most vital but abused natural treasures. Like the endangered wood storks that glide overhead, the fewer than 500 Miccosukees rely upon this unique "river of grass" for their survival as a tribe. And they rely on gaming profits to buy the multimillion-dollar legal and scientific clout they need to protect...
...University of Texas. As it grew into a giant, Dell Computer insisted on keeping only a six-day inventory, vs. a six- to eight-week supply for most of its competitors. That not only lowered costs but also gave Dell the ability to turn on a technological dime--a vital capability in an industry in which hot new products may become obsolete well before supplies can be cleared out of the inventory pipeline...
This kind of work provides a vital, unseen ballast as Phoenix is rocked by Atkinson's murder and by the ugly reaction from some quarters that there should be a crackdown on "the Mexicans" who should be sent packing. What could be a breakdown in race relations is defused by a quiet, powerful counter-demonstration--a defining moment in city history...
Diana was a princess, but there are many princesses in Europe, none of whom ever came close to capturing the popular imagination the way she did. Princess Grace of Monaco was perhaps the nearest thing, but then she had really been a movie star, which surely provided the vital luster to her role as figurehead of a country that is little more than a gambling casino on the southern coast of France. The rather louche glamour of Monaco's royal family is nothing compared with the fading but still palpable grandeur of the British monarchy. To those who savor such...